Brand

Brand and media assets

The marks and the colours. Take the one file you need, or download the whole set.

Naming

Pixel is the product, Pixel Systems the company, Pixel Systems AB the legal entity. Two words, both capitalised. Never PixelSystems, PIXEL, or Pixel Labs.

Logotype

The mark and the words together. Use this wherever there is room for it.
Pixel Systems logotype, black artwork
Black artwork
Pixel Systems logotype, white artwork
White artwork

Symbol

The mark on its own, for square spaces, avatars, and logo grids.
Pixel Systems symbol, black artwork
Black artwork
Pixel Systems symbol, white artwork
White artwork

Symbol in a tile

The mark inside a filled square, for places that give it no background of their own.
Pixel Systems symbol in a tile, black tile
Black tile
Pixel Systems symbol in a tile, white tile
White tile

Colors

Three colours. Black and white carry the brand, and grey sets secondary text against them.
Black#0A0A0ARGB 10, 10, 10Backgrounds, and the logo on light surfaces
White#FAFAFARGB 250, 250, 250Text, and the logo on dark surfaces
Grey#A1A1A1RGB 161, 161, 161Secondary text